Growth Marketing · Lead generation and speed to lead
Leads answered in minutes.Not the next morning.
Paid ads, landing pages, CRM and SMS follow-up for local service businesses, with a calling floor that contacts every lead within minutes and books the appointment into your calendar.
“Form submitted: roof leak, needs a quote this week.”
Human agent
Working…
- “Form submitted: roof leak, needs a quote this week.”
- “Missed your call. Can you text me?”
- “Is this the company from the ad? My AC stopped working.”
- “Form submitted at 11:40 pm: kitchen remodel.”
- “I'm only comparing options for now.”
- “Please stop texting me.”
Built for
- Roofing
- HVAC
- Remodeling
- Local service businesses
- Multi-location operators
Services
Lead generation first. Growth services on top.
Start with leads and the calls that follow them. Add the pieces around it when the first campaign is working.
- 01The core
Lead Generation
Campaigns built to produce enquiries from people who need the service, in the area you cover, measured against a written lead definition.
- One trade and one offer at a time
- Lead definition agreed before launch
- Every lead tagged to its source
- 02Speed to lead
Lead Calling
Agents contact every new lead within minutes, qualify it and book the appointment into your calendar, including evenings when most leads arrive.
- First attempt within minutes
- Qualification against your criteria
- Text fallback when nobody answers
- 03Paid media
Ad Management
A specialist builds, runs and improves campaigns on the platforms your customers use, in accounts that belong to you.
- Accounts and tracking in your name
- Daily review in the first week
- Reported by lead, not by click
- 04Images, video, copy
Ad Creative
Monthly creative packages. We edit footage you supply or produce presenter-style video, and a person reviews every piece before it runs.
- Fresh creative every month
- Your footage or produced video
- Claims confirmed with you in writing
- 05Built to convert
Landing Pages and Websites
A focused landing page for each campaign, or a full business website. Domain and hosting stay in your name.
- Consent language on every form
- Fast, mobile-first pages
- You own the domain and hosting
- 06One place for every lead
CRM
A pipeline that shows every lead, its source, who called it and what happened, with automated follow-up between stages.
- Pipeline stages matched to your sales process
- Automated reminders
- Full history per lead
- 07Reminders and follow-up
SMS Follow-Up
Appointment reminders, no-answer follow-ups and reactivation messages, sent from a registered business number.
- Carrier registration before the first message
- Opt-outs honoured automatically
- Messages tied to the lead record
- 08Stay visible
Content and Social
Regular posts and short video that keep your business in front of local customers between campaigns.
- A monthly content plan
- Short-form video
- Business profile kept current
The response chain
A form fill is a clock starting.
What happens between the moment someone asks for a quote and the moment an appointment is in your calendar.
Trigger
Lead: submits a quote request from an ad at 8:52 pm.
If nobody answers
- Text sent→
- Retry scheduled→
- Second attempt→
- Closed out
- 1
Lead captured
Form with consent language · source tagged
- 2
Routed instantly
CRM pipeline · agent alerted
- 3
First call within minutes
Placed by a person · recording disclosed
- 4
Qualified
Service area · real project · reachable
- 5
Appointment booked
Into your calendar · confirmation text sent
- 6
Follow-up runs
Reminders · retries · opt-outs honoured
- 7
Reported
Lead, contact, appointment and booked job
Ownership
What you own. What we operate.
Yours
- Ad accounts
- Tracking and pixels
- Phone numbers
- Domain and hosting
- Lead data
- Brand and claims
- Your calendar
- The sale
Ours to run
- Campaign build
- Creative production
- Landing pages
- CRM pipeline
- SMS follow-up
- First-call response
- Qualification
- Weekly reporting
What gets measured
Clients buy booked jobs. So that is what we report.
A click is not a result. Each stage of the chain is measured, so you can see where leads are won and where they are lost.
- 01
Lead captured with consent
- 02
Reached within minutes
- 03
Qualified against the written definition
- 04
Appointment booked in your calendar
What an appointment becomes depends on your estimate, your pricing and how quickly your team attends. We report it; we do not promise it.
What we report
A monthly report that starts with leads and ends with jobs.
Weekly numbers from the second week of a campaign, and a monthly review of lead quality against the definition.
01
Leads by source
02
Cost per lead
03
Speed to first attempt
04
Contact rate
05
Qualified share
06
Appointments booked
07
Booked jobs
08
Opt-outs
How the programme is protected
01Written lead definition
Service area, project type and reachability are defined before launch, with an acceptance window and a return policy.
02Consent on every form
Consent language sits on the form, and the consent record is stored with the lead.
03People place the first call
The first attempt to a new lead is dialed by a person, inside permitted calling hours.
04Tracking before spend
Nothing launches until a test lead has travelled the whole chain, from form to report.
05Human review of every ad
AI-assisted creative is checked by a person, and claims are confirmed with you in writing.
06Registered messaging
Business text messaging is registered with the carriers before the first message is sent.
Insights
How the work is actually done.
Practical notes on process, written by the people who run it.
- Speed to lead6 min read
Speed to lead: why the first minutes decide the job
Most local service leads are lost between the form and the first call. What a speed-to-lead operation looks like, and what it takes to run one every evening of the week.
Read the article - Lead quality5 min read
What counts as a qualified lead? Write it down before the first campaign
Most disputes between a lead generation provider and a client come from a definition that was never written. What a lead definition should contain and how to handle the leads that fall outside it.
Read the article - Campaign launch6 min read
Tracking before spend: the launch checklist for a lead generation campaign
The order in which a lead generation campaign is set up, from account access to the first weekly report, and why a test lead comes before the first advertising dollar.
Read the article - Compliance6 min read
Consent is the product: contacting consumers the right way
Lead generation ends in a phone call or a text to a member of the public. The practices that keep that contact lawful and welcome, from the form to the opt-out.
Read the article
The process
What each stage produces.
Six stages, each with named outputs. Nothing is spent on advertising until the tracking has been tested end to end.
More from Prime Ad Solutions
Show us where your leads go cold.
Tell us your trade, your service area and what happens to a lead today. We will map the response chain and outline a fixed-scope trial.